Recurring revenue
Predictable revenue that repeats on a contracted basis.
Definition
Recurring revenue is income expected to continue at a predictable interval, typically expressed as monthly (MRR) or annual (ARR) recurring revenue. It excludes one-off fees and usage spikes.
Why it matters
Recurring revenue is the base a forecast can rest on. Businesses are valued substantially higher on recurring revenue than on equivalent one-off revenue, because it is predictable.
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